Unni Peroth


Unni founded bfonics with an intention to help customers to leverage the power of Information Technology in order to increase their Sales and ROI. With bfonics's end - to - end proximity based marketing platform, the goal is to provide the best in-store shopping experience by using the latest mobile technology.

Over the past 15 years, Unni Peroth worked as a technology specialist and serial entrepreneur launching Innovative and disruptive Technology based successful startups in Health, Finance and Information Technology sectors. He excelled in various fields in the past, including as a programmer, Entrepreneur, IT Consultant, agile Coach and also a mentor to many startups.

Unni Peroth began his career with stints at IBM, Hewlett Packard, Datec Corporation and Transamerica before starting his journey towards entrepreneurship. Prior to bfonics, we co-founded many successful startups or served in the directorboard of many startups including YourSeeder (Seed/Angel funding initiative based out of India), nfonics ( one of the fastest growing IT service company in India), Centrica Global ( Specialized in Contract IT staffing in USA), MedicusConnect (A professional, consulting company specialize in physician recruitment), Bid4Time (Helps Customers to Bid/Buy/Sell Professional Time and Services), Biodis ( Pharmaceutical and Bio Technology Distributors Specialize on distributing Women's health care products across the globe).

+1 501-7654761

Romy Mathew


As the CMO of bfonics, Romy Mathew is responsible for building and executing all the marketing, branding, and user acquisition initiatives. Romy is a marketing strategist with an extensive range of experience in marketing products and services to various industries. Possessing strong analytical and planning skills, combined with the ability to coordinate the efforts of many to meet organizational goals.

Romy Mathew bring over 12 years of IT experience specialised in Building Management system, Finance and medical industry. He started his career with Cochin stock exchange and worked with multiple MNC like spectrum info tech, Ushus technologies and Hewlett Packard before he moved to Ireland as outsourcing manager with nfonics.

Romy Mathew has bachelor degree in business administration and master in Computer application. He is also a Certified Software Test Professional.


Arun Raj


Arun is a rockstar technologist and entrepreneur, with Technical expertize in building large, scalable systems/platforms. As the CTO of bfonics, Arun is the GOTO person for all the technical question. Arun is responsible for all planning, testing, implementation, and maintenance activities associated with bfonics's new generation proximity marketing platform. Arun alos founded Nfonics, one of the fastest growing IT companies in India.

Started career with Focus Group and then worked with Network Systems and Technologies, Toshiba and with Mitsubishi. Skilled in developing and managing high complex level applications for automotive and power plants industry. Graduated Bachelor of Physics from Calicut University, India followed by a Diploma in Computer Applications from Department of Electronics, New Delhi, India and Master in Computer Science from Calicut University, India.


Binoy Mathew


As the Chief Operating Officer, Binoy Mathew is responsible for managing all hands-on operational aspects of the company and assists the CEO in the aggressive and successful growth of the company. Binoy provide the leadership, management and vision necessary to ensure that the company has the proper operational controls, administrative and reporting procedures and people systems in place to effectively grow the organization and to ensure financial strength and operating efficiency.

Binoy brings in over 10 years of IT industry expertise as a technology specialist in travel, banking and stoage domains. Started his career with stints at Focus Group, TCS and Cognizant before starting his journey towards entrepreneurship.

Prior to bfonics, he co-founded nfonics (one of the fastest growing IT service company in India). Binoy holds a Bachelors degree in Business Administration from MG University, Kerala and Masters degree in Computer Science.


Anu Raj

VP, Engineering

Anu raj is our Vice Precident( VP) of Research & Development( R&D). He is responsible for providing leadership for the definition, development and delivery of commercially successful software products at bfonics, and also responsible for Build and develop a best in class research and development team.He Leads the cultural and talent development of the engineering staff in the areas of global leadership development, emerging markets, and broadening innovation in line with the organization's plans.

Started career with robhatah robotic solutions Bangalore. Hands on Experience in software/hardware development, management, design, implementation and project leadership . Proven success in growing, developing and evaluating a talented technical team.Graduated Bachelor of Engineering Specialized in Mechatronics from Anna University Chennai.


VP, Operations

Responsible for the India operations at bfonics. Plans, startegises and manages India operations, apart from managing the social networking presence of bfonics.. Abhilash has an MSc in Technical Consulting from Sheffield Hallam University, U.K and a BTech from CUSAT.
Had worked as a technical consultant for many SMEs across Asia to help them streamline their operations. Had also associated with Sheffield Hallam University, Sheffield where he worked as a digital fluency support advisor. With an interest varying from literature to technology, Abhilash takes a keen interest in understanding, learning and writing about new things he discovers. Quite often he contributes to the blogs of bfonics.

Relin Jose

Lead Mobile Developer

Relin lead a team of Mobile Applications Developers to develop, support and maintain rich, interactive and high performance native mobile applications.He collaborate with UX Team to design and implement user-driven interfaces for ease of use. He is also responsible for delivering excellence across the entire app life cycle – concept, design, build, deploy, test, release to app stores and support.



Lead Web Developer

Binil is responsible for leading the team designing, coding and modifying bfonics' web platform and server components, from layout to function and according to the requirements. Binil's strong understanding of UI, cross-browser compatibility, general web functions and standards along with his leadership skills helping bfonics to build an enterprise class platform.He Manage competing priorities to keep the team on track to deliver high quality releases following an agile development methodology.

Started Career with Nfonics Solution ,India. Graduated Bachelor of Engineering Specialized in Computer Science from Anna University Chennai, India.



Manager, Product Delivery

He is our Product Delivery Manager. His primary responsibility is to track project success through percentage of improvements and quality audits against projects, including project deliverable and quantity of deliverable reworks. He is strong in leadership and co-ordination for all the IT project and program delivery

Started Career with Prolanx It Solutions, India later joined with Nfonics Solutions .Graduated Bachelor of Computer Application from Mahathama Gandhi University, India.


Steve Murray

Director, Business Development, Ireland

Steve Murray has a background in E-Commerce and Digital marketing and specialises in helping Companies succeed on the Internet, grow their online presence and develop comprehensive digital marketing strategies to help them expand their sales.

Steve has a degree in electrical engineering and offers a vary hands on approach to getting the job done no matter what it takes.

Sunil John

Director, Business Development, Dallas

Sunil John brings over a decade of technical and marketing experience to his role at bfonics, where he combines analysis of the product, market, and competitive landscape to drive business and product strategy.

Responsible for the identification of new business opportunities through means of alliances, Joint Ventures etc. for the best interest of bfonics. He is also responsible for assisting the our major retail brand customers in the most effective manner possible.

Vishnu Nair

Director, Business Development, Houston

He is the proposal man. You can see him running around with new proposal documents for our new/existing strategic customers all the time. With primary responsibility of generating sales from new customers, Vishnu work with our retail customers, engaging them in bfonics' mission, to help retailers engage their customer more in-store and increase the sales using our proximity marketing platform.

Vishnu spearheads bfonics' Business Development Operations team in North American region. He also helps guide the brand, acquire and delight new customers, and build a growing bfonics community.

James Benton

Director, Business Development, Arkansas

With more than two decades of sales and marketing experience, James' primary responsibility is to build our client base in the State of Arkansas and is based out of Little Rock, AR.

He was known or bringing new opportunities and achieving organic account growth in the past job roles. A firm believer of quality services, James is all about making sure that we offer value to our customers and always there to ensure quality implementation across the board.


Director, Business Development, Middle East

Fazal is a Google Adwords Certified Digital Marketing consultant who helps business across different market sectors to use Internet and Mobile Marketing more effectively. He is always eager to explore new technologies and share his thoughts and knowledge. He is a Marketer with a deep understanding & experience in Traditional and Digital, Social Media and Mobile Marketing.

Since 2005, Having worked with Traditional and Digital Marketing, Fazal has developed a strong sense of how different marketing mediums work, how people use them and how to make the process of reaching the right customer at the right time efficiently.

Fazal is also an accomplished Digital Marketing Trainer on the subject of Digital Marketing and other related topics such as Social Media and Mobile Marketing.

Ray Evans

Director, Business Development, North America

Ray is a client-focused relationship manager dedicated to exceed client expectations. He is known for maintaining strong and fruitful working relationships with customers to gain their trust and respect. With more than two decades of experience into the beauty and retail sales and marketing, Ray and his team is responsible for the identification of new business opportunities primarily from the state of California. He is based out of SFO.

Jim Lawrance

Jim brings a unique combination of global blue chip and entrepreneurial experience to the bfonics organization…. including senior management roles with such leading organizations as Intel and Silicon Graphics. He also co-founded an enterprise software company, Clarity. With more than 20 years experience, Jim is very well versed in raising venture capital, M & A transactions, IPOs and public company reporting requirements. He is presently Vice President and Chief Financial Officer for Expertus Inc. His prior assignments include Senior Vice President and Chief Financial Officer of AdForce; Controller for the Sales & Marketing Group at Intel; Co-founder & CFO of Clarity Software; Director of Finance for SGI's Systems Software division, and Chief Financial Officer for the Oakland Athletics Baseball organization.

Jim brings a thorough knowledge of cultures & business practices of Hong Kong, China, Japan, France and the UK to bfonics , having lived and/or worked in all countries. Jim received his MBA from the University of Dayton and a BA in Business Administration from Tennessee State University.

Jim's has also been actively involved in his community (Foster City, California) having served as Mayor and a member of the city council from 1996 thru 1999. During this tenure he not only developed relationships with fellow city, county, and state officials but also served on many county/state wide committees. He remains actively in tuned to the local & state political processes.

Once a competitive runner of marathons, he now focuses on the nuances of bike racing.

Lee Watson

Lee is the President & CEO of The Venture Center. He provides the strategic organizational vision, including the development of public, private and corporate strategic partnerships. The mission of The Venture Center is to facilitate growth of startups, entrepreneurs, and technical talent through experiential programs, mentorship, partnerships, and the celebration of success.

Prior to the launch of the AVC, Lee co-founded Southern Coding, an investment group made up of industry leading experts in development and design. Southern Coding works with portfolio companies on developing a scalable technical infrastructure, implementing design best practices and creating internally incubated projects.

Prior to the founding of Southern Coding, Lee created Clarovista, LLC a strategic consulting agency focusing on the intersection of marketing and data. Through Clarovista, Lee also consults with enterprise clients on adopting a sales culture through the gamification of KPIs and creating a culture of innovation by bridging the marketing, development, sales and product departments. Lee has worked with major regional clients in the financial services, automotive, retail, agricultural and travel industries and consults for numerous advertising agencies on implementing data analytics, leveraging new ad networks and developing mobile strategies, including partnering with appropriate startups. Clarovista was the first mobile app development company in Arkansas and has built several social apps and internal CRM tools for many businesses. Clarovista created one of the first real-time display apps for tweets and collection.